Why small businesses need a website in 2024

We recently revamped our website. There’s a new portal where members can login, a highlight on clients and services, and a new improved design! 🎉

In this blog post, we talked to Roland Opeda, co-founder of Hive Manila, to show you why your business, no matter how big or small, still needs a website in 2024 (plus, we’re giving you a FREE 30-min consult below!).

The importance of an online presence for small businesses cannot be overstated. While social media platforms and online marketplaces have gained significant popularity, having a dedicated website remains a critical asset for small businesses and here’s why.

1. Social media is a good start but not enough

Social media pages are great to kick-start the marketing of your business and it’s a great way for you to come to where your audience is. However, the ease of setting up a social media page can also easily be misinterpreted as a business not well established enough.

Being on Facebook and not having a website as a business is like joining a popup event and not having a physical store/office. Somehow it’s just a bit scarier to do bigger commitments if you are not sure if the company will just suddenly disappear. It’s also easier for other people to create copies of your page and run false advertising. 

2. Increased visibility in search engine results 

A website improves your online visibility through search engine optimization (SEO) techniques. By optimizing your website’s content with relevant keywords and meta tags, you can rank higher in search engine results pages (SERPs). This increased visibility attracts organic traffic and helps you reach potential customers who are actively searching for products or services like yours.

3. First-party data and analytics 

Websites provide valuable insights into customer behavior through analytics tools. You can track metrics such as website traffic, popular pages, conversion rates, customer demographics, and even contact details. This data helps you make informed decisions, refine your marketing strategies, and tailor your offerings to better meet customer needs.

4. But can my small business afford having a website? 

Having a website is not cheap and it’s not easy, just like having and maintaining a physical business shop or office. But you don’t have to do everything yourself, there are free website tools online that can get you started. 

Get a FREE 30-minute consult with Hive Manila for your website needs by clicking here: https://calendly.com/hivemanila/30min

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